The Persuadem management training courses
are designed to help your organisation
exploit its creative and persuasive potential to the full.
Developing a Creative Culture
A two-day course for senior people to review their organisation's
approaches to creativity and persuasive reasoning.
Creative Communications
A three-day course for professionals at all levels wishing
to exploit their creative potential, in terms of
communicating information and ideas beyond the confines
of their respective departments and/or
applying creative thinking skills to establish better connections
within the delivery chain
The training may be readily tailored to the needs of your organisation.
Click on the image below for further details,
including a printable
PDF
Innovative Teaching
Materials
The teaching is informed by Paddy Gormley's pioneering work
in the fields of thought, imagination and memory, as part of
his 30-year portfolio career which includes management consultancy,
management training, writing and web design. This website includes
extensive evidence of Paddy Gormley's unique ideas, including
links to his on-line audio-visual teaching and presentation materials.
See the Links page for full details.
The Persuadem courses offer simple, yet inspirational metaphors
for creative and analytical thinking, intellectual and emotional
reasoning, and memory, showing how the corresponding techniques
may be applied at every stage of work flow from initial inspiration,
through research and development, to implementation and persuasive
communication. Crucially, delegates learn to activate their creativity
at will (rather than waiting hopefully for inspiration) and to
give shape to their ideas with the help of specific analytical
thinking tools.
Creativity and persuasive power are critical success factors
in the competitive world of the 21st century. The instant, global
dissemination of ideas via the internet has raised the stakes
for organisations in all fields of business and politics. Today's
brilliant innovation quickly loses its edge as eagle-eyed rivals
pick it up and run with it. Survival, let alone success, depends
as never before on the quality and speed of innovation and the
ability to exploit ideas through persuasive communication.
Gone are the days when imaginative thinking could be safely
delegated to the creative types in marketing and public relations.
Practical, persuasive ideas are a crucial part of the added value
that every professional must deliver if the organisation's competitors
are to be outwitted.
And yet few organisations understand creativity at all. Fewer
still know how to harness the creative thinking of their employees
across the full breadth of the organisation for the greater good
of all.
Click on the image below
for a biography of Paddy Gormley,
including testimonials
and a television film of his teaching
